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In two months, Ikea sold 1 million of its new veggie hot dogs
by Adele Peters
Fast Company Translate This Article
11 October 2018
On 11 October 2018 Fast Company reported:
At the food counter past the checkout lanes at Ikea stores, where the company sells giant frozen yogurt cones for a dollar and other snacks to keep guests satiated and ready to buy more sofas, it's now possible to buy a hot dog for just 75 cents. And the hot dog has no meat in it at all. Made from a blend of kale, red lentils, carrots, and ginger, and served on a soft bun slathered in sweet and spicy mustard, pickled red cabbage, and crispy onions, the vegan dog (the bun makes it just vegetarian) is designed in part to appeal to a growing number of customers who want to eat healthier and plant-based food. But it's also part of Ikea's much larger ambition to cut its carbon footprint.
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